Sample review
A Sydney accounting practice · checked 6 October 2026
Score
40/100
- Found by clients nearby
- 5/25
- The Google profile links to the site with matching details. It has no verified owner and no reviews, and the firm is not in the map results or on page 1.
- First screen on a phone
- 5/20
- The phone number is one tap away. Nothing names a service or a kind of client, there is no photo of anyone, and a share ticker competes for the screen.
- Reasons to choose you
- 5/20
- The director is on the page with a photo and experience. No reviews or testimonials, services start on screen 8, and the free meeting is not a button.
- Easy to get in touch
- 15/15
- Tap-to-call, the enquiry form one tap from the menu, and nothing broken on the way.
- Fast on a phone
- 10/20
- PageSpeed mobile score 52, divided by 5.
- PageSpeed, mobile
- 52
- PageSpeed, desktop
- 61
- Main content on a phone
- 8.1 s
- Page length on a phone
- 30 screens
- Google reviews
- 0
- In the map results for “[suburb] accountant”
- No
- Taps from home page to a call
- 1
5 findings, and what we would fix
- 1
Clients searching “[suburb] accountant” find three other firms.
The firm is not in Google's map results or on the first page of web results for that search. Its Google profile has no reviews, shows Google's “Own this business?” link because no owner has verified it, and marks its map location as approximate.
Fix: Claim and verify the profile, correct the pin, fill in services, hours and photos with the address written as it is on the site, and ask clients for reviews: Google lists reviews among the things its local results weigh.
- 2
The first screen doesn't sell the firm.
On a phone, the first screen is the logo, an address block, six menu links, a client-portal button and a scrolling share-price ticker. Its one sentence names neither a service nor a kind of client, and there is no photo of anyone at the firm.
Fix: Open with who the firm helps, a photo of the team, and a button to book a call.
- 3
The best reasons to choose the firm are buried.
The director's photo, 25 years' experience and credentials are on screen 5 of a page that runs to 30 screens on a phone. The services start on screen 8, and the offer of an obligation-free meeting is a sentence on screen 3, not a button.
Fix: Lead with the people and the services, make the free first meeting a button, and cut the page down to what a new client needs to decide.
- 4
Nothing shows that other clients trust the firm.
There are no reviews or testimonials anywhere on the home page, and none on Google.
Fix: Two or three client quotes on the home page, and a review request sent to each client after their work is done.
- 5
Visitors on a phone wait 8 seconds for the main content.
PageSpeed Insights mobile score 52, the middle of three runs (43, 52, 54). Google counts 2.5 seconds or less as good, and the page weighs about 4 MB.
Fix: A lean rebuild with sized, compressed images, measured before launch.
Also fixed in the build: Seven H1 headings where there should be one, no structured data, links too small to tap reliably, and a broken link in the client login box.